MOTM | Streamer, Pro Gamer

This branding was part of a commissioned project for the Twitch streamer and professional Counterstrike player Ian “MOTM” Hardy. This project was never fully developed due to scheduling and a shift in priorities.

The process behind the logo was to take pre-existing motifs such as the crown for “king” and the teeth for “dog” both of which appear on stream as personifications for the steamer. The logomark was developed from the concept of a bullet stamp including the primer for the reference to first person shooters. This circular design is broken by the crown giving it a unique silhouette. The crown and teeth motifs are later simplified to a universal icon. The square body type is also put on its own with the crown and teeth icon overlapping in full color, or just the crown in monochrome applications. Slogans were also developed as a merchandize marketing tool, using the crown and teeth motifs again to tie the brand together.